Categories
Uncategorised

Millennials and Marketing

It occurred to me this morning that we seem to have been talking about “millennials” for a long time now.

If you think about it, we started talking about millennials, and how we thought they’d turn out, when some of them were still at school.

That would be okay if we updated our ideas as they got older.  But have we really said anything different over all these years?  Haven’t we just decided – as old people from a different generation – what the younger generation is like, and then not bothered to update our views as they got older?